December 2012
A critical part of creating a Culture of
Philanthropy for your organization is having a Donor
Communication Plan ready to be implemented as
you finish your year-end appeal. This will give you a
jump-start on next year’s fundraising efforts. A Donor
Communication Plan should not be confused with your
marketing plan as it is a specific plan to keep your
donors engaged and passionate about your work.
Unger & Associates LLC* a not for profit consulting
group recommends:
Create
a formal Donor Communication Plan.
This plan should include but not be limited to:
- The
scheduling of meetings (coffees and lunches) with
your top 10% (minimally) of your donors throughout
the year. (With key lay leadership and staff.) This
is not to ask them for a gift, but to keep them
informed and engaged with your work and allow you to
continue building the necessary personal
relationship with them.
- The
sending a series of personalized letters to your top
25% of your donors that will follow a specific year
long theme.
- The
coordination of the message you are sending your
donors with other newsletters and marketing
materials you share with the community.
Ensure you have
the budget to implement this plan.
- Some of our clients have found
donors to fund this specific project. If you are
able to find a donor, make sure its listed in the
letters that “these mailings have been funded by….”.
Map your donor
management software to help you achieve the Donor
Communication Plan.
-
Understand what you need to do, then use your system
to help provide the specific information you need
about each donor.
*Total Community Manager
is owned by
Unger & Associates LLC
Do Land Trusts really need to develop a Culture of
Philanthropy to achieve their mission?
If you haven’t asked yourself that question or are not sure how to
build this culture within your Land Trust, then this
free 1 hour webinar is designed for you.
Are there webinar topics you would like to see? If so
please let Unger & Associates LLC know
info@davidunger.net
Web based version of TCM is now Available
This version will allow you access to ALL of your
information in TCM from any computer, tablet or smart
phone. TCM’s new web based version gives you more
flexibility and server space for you to create both
private and shared file space on our virtual server.
Contact one of our Sales Associates for more information
sales@tcmanager.com
TCM announces Partnership with PowerPay for Payment
Processing
In an effort to help nonprofits maximize their donors'
contributions, Total Community Manager has developed a
working partnership with PowerPay,
an Inc. 500 company.
PowerPay is one of America's fastest-growing private
companies in the credit card processing industry.
Like TCM, PowerPay is committed to the sustainability of
non-profits;
and to do this,
they are offering you a preferred
pricing structure
providing you with potentially significant savings.
This will also allow more of your donors’ contributions
to work towards your organization’s goals, rather than
pay additional fees. You don’t have to be a Total
Community Manager user to benefit; however, TCM users
get even further reduced rates and the ability to
integrate into the software.
Please click here to receive a
complimentary cost savings analysis
from PowerPay to determine if they can provide savings
and improve your current payment processing. If you're
not currently processing payments, PowerPay will work
with you to find a solution that will best fit your
agency’s needs.
TCM Upcoming Upgrades (Scheduled for release 12/31/11)
-
TCM will be able to integrate with Constant Contact.
-
Capacity for Giving
TCM will now be able to import the data allowing you
to explore your donor’s capacity for giving and
comparing it to their current giving patters
-
Camp/Education Managers.
The ability to create categories will be added to
these Managers allowing more flexibility in your
registration process and managing your participants.
-
Integration to enter On Line donations, event and
program registrations.
Contact one of our Sales Associates for more information
sales@tcmgr.com
Total Community Manager Grants Awarded
Raymond Coalition for Youth
(Raymond NH) brings community resources and partners
together to help youth reach their potential. We work to
empower youth and make our community a safer and
healthier place. From community education, to our
diverse community partners, programs and family fun
events, Raymond Coalition for Youth has something for
everyone.
http://rcfy.org/
The Southeast Regional Land Conservancy, Inc.
is dedicated to protecting our natural resources through
conservation easements. Since our founding in 2002, we
have protected over six thousand acres in projects from
the Alabama Ridge & Valley to the coast and high
mountains of the Carolinas. Through these easements we
have protected important wetlands, mountain coves and
ridges, piedmont forests, stream banks, mountain views,
and open spaces.
http://www.serlc.org/
Cayucos Land Conservancy
Drive north on Highway 1 in California, round Estero
point and there lies Cayucos nestled between the curve
of Estero Bay and grass-covered hills. Preserving this
historic and beautiful open space is the main goal of
the Cayucos Land Conservancy (CLC).
Established in 1999, CLC is committed to the enduring
preservation of that rural setting with its many natural
and scenic resources so that this and other generations
can enjoy its beauty.
http://cayucoslandconservancy.org/index.html
Shads
Advertising
one of TCM’s donors will provide readers of this
newsletter a 10% discount on your next order. When you
call for a quote, please mention Total Community Manager
to receive your discount.
TCM Demo Webinar
Thursday, December
15, 2011 2 PM EST.
Explore the
functionality of
Total Community
Manager
and how it will help you support your fundraising efforts in this
interactive 1 hour Free Webinar.
Limited to 10 participants.
Click here to reserve your spot
.
(on the subject line please include TCM Webinar)
Four Basic Points to Successful Relationship Based
Fundraising
can be downloaded to help your organization
reach its fundraising goals.
Click here
to also receive
Building
the Case for Support; A Working Model and
the
Key Points to a Successful Solicitation.
Contact a
Total Community Manager Sales Associate
to show you how
Total Community Manager
will help better manage your donors, and allow you more
time to build the needed relationships with them.
Total Community Manager could be the
right software package for you.
Visit
www.tcmgr.com
and/or download a free trial of TCM now!
One of TCM’s Associates can show you how TCM can quickly
and easily save you time and resources, for a cost well
within your budget.
